It is stable based on reported figures.
Early history[ edit ] Abram Nathaniel Spanel founded Playtex's predecessor parent company, the International Latex Corporation, in Rochester, New York in  to produce latex products,  like bathing caps, swimwear  and baby pants.
As supplies ran out and demand for consumer products fell, ILC halted production; sales would not resume until For example, the company introduced large floor displays with fitting charts, so women could find the right size without a custom fitting.
The following year, it was the first to advertise under-garments on network television. Two years prior to the moon landing that used its latex suits, Playtex's industrial division was spun off, eventually becoming ILC Dover. By the early s, Playtex controlled 25 percent of the market for bras, giving it the largest market-share in the industry.
Three years later Esmark sold Playtex to Beatrice Foods. The semi-nude model in a advertisement that took advantage of relaxed NAB regulations The following year, the National Association of Broadcasters NAB relaxed rules regarding partial nudity on television,  which previously forced undergarment manufacturers to use mannequins in their commercials, despite bathing suits and equally revealing swimwear being allowed.
Recent history[ edit ] Playtex Products continued to erode Tampax's' market share throughout the late 20th century. The two companies had divided the market almost evenly by the late s. After extensive market researchTampax reversed that trend with the introduction of Pearl, with an applicator designed to be as visually appealing as it was functional, and making the brand once again appealing to teens.
In one suit, it alleged patent infringement over Pearl's applicator design.
Playtex won a verdict prohibiting Tampax from making claims of superiority, until the decision was reversed inwhen Tampax made improvements in materials and manufacturing. As of that year it had a 60 percent share of the market for "sippy cups" and an 84 percent share of the market for disposable baby-bottle liners.
According to Hanesbrands, Playtex is the fourth largest brand by revenue in its portfolio. As ofPlaytex was the second most popular brand of bras.Playtex is an American brand name for undergarments, baby products, gloves, feminine products and sunscreen. The brand began in , when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products.
Playtex was the first to advertise undergarments on national television in and the first to show a woman wearing only a bra from the waist-up in. ike I have said in previous articles, the area in which I get the most resistance from readers of my website is the music industry.
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